DETROIT, MICHIGAN – NOVEMBER 20: Wilson brand footballs with the NFL logo are pictured during the game between the Buffalo Bills and Cleveland Browns at Ford Field on November 20, 2022 in Detroit, Michigan. (Photo by Nic Antaya/Getty Images)
It’s hard to be objective when it comes to the NFL logos since most fans are extremely passionate about their teams. This article attempts to rank all 32 logos from worst to first, focusing on branding, creativity, and most importantly, style. Let us know if you agree or disagree in the comments.
32. Cleveland Browns
Nov 17, 2024; New Orleans, Louisiana, USA; Detailed view of the Cleveland Browns helmets on a time out against the New Orleans Saints during the first half at Caesars Superdome. Mandatory Credit: Stephen Lew-Imagn Images
How does a plain orange helmet signify “Browns?”
31. Washington Commanders
LANDOVER, MD – JANUARY 01: A general view of the Washington Commanders logo on the stadium concourse before the game between the Washington Commanders and the Cleveland Browns at FedExField on January 1, 2023 in Landover, Maryland. (Photo by Scott Taetsch/Getty Images)
The rebrand kept the burgundy and gold, but does little else to excite
30. San Francisco 49ers
GLENDALE, ARIZONA – DECEMBER 17: A detail view of a San Francisco 49ers logo is seen on a helmet in action during a game between the San Francisco 49ers and the Arizona Cardinals at State Farm Stadium on December 17, 2023 in Glendale, Arizona. (Photo by Robin Alam/ISI Photos/Getty Images)
Is the logo a true representation of the Bay Area?
29. Arizona Cardinals
GLENDALE, ARIZONA – NOVEMBER 26: Detail view of an Arizona Cardinals logo during a game against the Los Angeles Rams at State Farm Stadium on November 26, 2023 in Glendale, Arizona. (Photo by Ric Tapia/Getty Images)
It’s obvious that it is a Cardinal, but it falls flat on a white helmet
28. New York Jets
Doesn’t it seem like the Jets rebrand their logo every few seasons? If they are not happy, how can we be?
27. Los Angeles Chargers
Nov 17, 2024; Inglewood, California, USA; The Los Angeles Chargers bolt logo at midfield before the game against the Cincinnati Bengals at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images
The baby blue outline is great on jerseys, but the rest of the logo is not so creative
26. New York Giants
There is nothing special about putting the N and Y next to each other
25. Los Angeles Rams
Dec 28, 2024; Inglewood, California, USA; The Los Angeles Rams logo is seen at midfield at SoFi Stadium before a game between the Arizona Cardinals and Los Angeles Rams. Mandatory Credit: Kirby Lee-Imagn Images
The Rams horn is subtle, but the colors need to be bolder
24. Indianapolis Colts
INDIANAPOLIS – DECEMBER 22: Indianapolis Colts logo at mid-field at Lucas Oil Stadium, home of the Indianapolis Colts football team on December 22, 2015 in Indianapolis, Indiana. (Photo By Raymond Boyd/Getty Images)
The horseshoe works, but the original logo with the blue horse was way more creative
23. Tampa Bay Buccaneers
The swashbuckling pirate in creamsicle is forever missed
22. Carolina Panthers
Like the Panther but feels like an update is needed
21. Cincinnati Bengals
Jul 28, 2019; Cincinnati, OH, USA; A view of the Cincinnati Bengals logo on the side of the stadium during training camp at Paul Brown Stadium. Mandatory Credit: Aaron Doster-USA TODAY Sports
The stadium end zone looks better than the logo as the B is somewhat basic
20. Tennessee Titans
NASHVILLE, TN – NOVEMBER 27: The Tennessee Titans logo at the 50-yard line prior to NFL football game against the Cincinnati Bengals at Nissan Stadium on November 27, 2022 in Nashville, . (Photo by Perry Knotts/Getty Images)
Replacing the Houston Oilers is a tough act, but Tennessee’s logo is solid
19. Chicago Bears
Oct 28, 2018; Chicago, IL, USA; The Chicago Bears logo is seen prior to a game against the New York Jets at Soldier Field. Mandatory Credit: Patrick Gorski-USA TODAY Sports
It might look fiercer with a couple of winning seasons under Ben Johnson
18. Houston Texans
Feb 8, 2022; Houston, TX, USA; A general picture of the Houston Texans Logo during the introductory press conference of new head coach Lovie Smith (not pictured) at NRG Stadium. Mandatory Credit: Maria Lysaker-USA TODAY Sports
The new logo was done after consulting the fans. Great move!
17. Atlanta Falcons
The Falcon is fierce, but would love to get more of the city represented somehow
16. Detroit Lions
DETROIT, MICHIGAN – AUGUST 19: The Detroit Lions logo is pictured during the preseason game against the Jacksonville Jaguars at Ford Field on August 19, 2023 in Detroit, Michigan. (Photo by Nic Antaya/Getty Images)
The only logo that uses Hawaiian Blue as its color
15. New Orleans Saints
Keeps in line with the city’s logo
14. Buffalo Bills
Jan 15, 2024; Orchard Park, New York, USA; The Buffalo Bills logo at midfield at a 2024 AFC wild card game at Highmark Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
A huge upgrade over the buffalo used in the 1970s
13. New England Patriots
FOXBOROUGH, MASSACHUSETTS – SEPTEMBER 08: A detail of the New England Patriots logo on the field during the game between the New England Patriots and the Pittsburgh Steelers at Gillette Stadium on September 08, 2019 in Foxborough, Massachusetts. (Photo by Adam Glanzman/Getty Images)
The old Patriot is missed, but the new one is more modern
12. Jacksonville Jaguars
JACKSONVILLE, FLORIDA – DECEMBER 27: A Jacksonville Jaguars logo is seen at TIAA Bank Field during a game against the Chicago Bears on December 27, 2020 in Jacksonville, Florida. (Photo by James Gilbert/Getty Images)
Great color scheme helps this logo a ton
11. Baltimore Ravens
BALTIMORE, MD – JULY 31: A general view of the Baltimore Ravens logo during training camp at M&T Bank Stadium on July 31, 2021 in Baltimore, Maryland. (Photo by Scott Taetsch/Getty Images)
It’s a scary-looking Raven, which is a good thing
10. Kansas City Chiefs
KANSAS CITY, MISSOURI – NOVEMBER 29: A detail of the Kansas City Chiefs logo on a helmet prior to a game against the Las Vegas Raiders at GEHA Field at Arrowhead Stadium on November 29, 2024 in Kansas City, Missouri. (Photo by Aaron M. Sprecher/Getty Images)
An iconic logo combining the arrowhead and the city’s initials
9. Philadelphia Eagles
PHILADELPHIA, PENNSYLVANIA – AUGUST 17: A generic view of the Philadelphia Eagles logo against the Cleveland Browns during the preseason game at Lincoln Financial Field on August 17, 2023 in Philadelphia, Pennsylvania. The Browns tied the Eagles 18-18. (Photo by Mitchell Leff/Getty Images)
The recent redesign makes the Eagle look more fierce
8. Denver Broncos
DENVER, CO – SEPTEMBER 18: A general view of the Denver Broncos logo on the sidelines during a game against the Indianapolis Colts at Sports Authority Field at Mile High on September 18, 2016 in Denver, Colorado. (Photo by Justin Edmonds/Getty Images)
The flaming orange hair and eye is a definite winner
7. Green Bay Packers
Apr 23, 2025; Green Bay, WI, USA; A Green Bay Packers logo helmet at the Packer Everywhere Draft Haus at the NFL Draft Experience at Lambeau Field. Mandatory Credit: Kirby Lee-Imagn Images
Like it or not, as soon as you see the G you know it’s the Green Bay Packers
6. Seattle Seahawks
SEATTLE, WASHINGTON – OCTOBER 29: The Seattle Seahawks throwback logo is seen on the football field at Lumen Field before the game against the Cleveland Browns on October 29, 2023 in Seattle, Washington. (Photo by Steph Chambers/Getty Images)
A fierce seahawk with a green eye (perfect for alternate jerseys)!
5. Dallas Cowboys
ARLINGTON, TEXAS – NOVEMBER 28: A detail shot of the Dallas Cowboys logo painted at midfield prior to an NFL football game between the Dallas Cowboys and the New York Giants at AT&T Stadium on November 28, 2024 in Arlington, Texas. (Photo by Kevin Sabitus/Getty Images)
The Blue star representing the Lone Star State is iconic
4. Pittsburgh Steelers
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; General view of the logo at mid-field before the Pittsburgh Steelers host the Baltimore Ravens at Acrisure Stadium. Mandatory Credit: Charles LeClaire-Imagn Images
One of the most iconic logos, combining the black and gold and other background colors
3. Las Vegas Raiders
HENDERSON, NEVADA – JUNE 10: A team logo is shown above the entrance at the 336,000-square-foot Las Vegas Raiders Headquarters/Intermountain Healthcare Performance Center under construction on June 10, 2020 in Henderson, Nevada. The site will serve as the team’s practice facility and will include three outdoor football fields, a 150,000-square-foot field house with one-and-a-half indoor football fields, a three-story office area, and a 50,000-square-foot performance center. (Photo by Ethan Miller/Getty Images)
Regardless of the city where they play, the Raider logo is iconic
2. Minnesota Vikings
MINNEAPOLIS, MN – DECEMBER 18: A general view of the Minnesota Vikings’ logo on the 50 yard line during the game between the Minnesota Vikings and the New Orleans Saints on December 18, 2011 at Mall of America Field at the Hubert H. Humphrey Metrodome in Minneapolis, Minnesota. (Photo by Hannah Foslien/Getty Images)
Timeless and marketable, the Viking is a standout
1. Miami Dolphins
MIAMI GARDENS, FLORIDA – NOVEMBER 15: A general view of the Miami Dolphins throwback logo midfield prior to the game against the Los Angeles Chargers at Hard Rock Stadium on November 15, 2020 in Miami Gardens, Florida. (Photo by Mark Brown/Getty Images)
Maybe it’s the colors or maybe it’s the Dolphin itself–it appeals to adults and kids alike
